Annual profits

How API Adoption Can Boost Annual Profits

The success of digital platforms can be measured by many metrics, including increased customer adoption, network effects and revenue, and increased profits. However, the value of the application programming interfaces (APIs) that underpin these platforms contribute to computing is less clear. According to Boston University professor Marshall Van Alstyne, co-author of “The Impact of APIs […]

Annual profits

How API adoption can increase annual profits

[ad_1] The success of digital platforms can be measured by many metrics, including increased customer adoption, network and revenue effects, and profit increases. Less clear, however, is the value that the application programming interfaces (APIs) that underpin these platforms contribute to the computation. New research suggests using APIs to facilitate digital transactions increases annual net […]